Monday, May 22, 2006

Learning How to Market and Sell

After months of inconsistent results one of the areas of weaknesses is the leads that are coming in and also conversion. I haven't been updating as much due to learning how to market and sell. Something so simple yet so powerful that it is not stressed as much in the various real estate guru programs but it is nevertheless critical.

It seems so simple yet books and courses can be written about how important these skills are. Without them the business doesn't even start and is dead. I am currently using the SalesDogs ( ) training materials by Blair Singer to start off improving my communication skills. I am also reading the book The Greatest Salesman in the World by Og Mandino to create a better positive self image to sell better.

Lastly I have been fortunate enough to enroll 5 other cashflow members in joining with me on how to sell. We have committed to meeting 4 sequential weekdays to practice on this. It is exciting!

Tuesday, May 02, 2006

My Top 10 Things that a Newbie Should Do to get Started in the Real Estate Business

Buyer Beware: There are more than 10 top things.

However, here is MY Top 10 list of things a newbie should do to get started in this business:

1) Read EVERYTHING available to you that is free at the library about Creative Real Estate investing, even if the book is old.

2) Read AS MUCH AS YOU CAN while drinking coffee at Barnes & Noble. Buy what interests you and you can afford.

3) Find and join a local (or as local as you can get) Real Estate Investment Club. Look at to help find one.

4) Call every one of the "We Buy Houses" ads in you local newspapers and talk to the investor. Offer to buy him/her lunch for 30-60 minutes of their time while you pick their brain and explain your current situation.

5) Do an in depth analysis of your current and short term (1 year) financial situation. You need to know a) how much cash you have available immediately to help you find and close deals. This is money that you DO NOT NEED to help pay your bills or feed your face. What is your borrowing capacity, ie Credit score, non-liquid assets that have equity to use as collateral, etc.

6) Using what you have learned above, cultivate relationships with one or two mortgage brokers, bankers, real estate agents.

7) Start a basic business plan targeting only one or two areas of investing, it rehabs, wholesales, flips, subject to's, whatever floats your boat. You'll know what these mean after you do steps 1-4.

My advice to newbies that don't have great credit and large cash reserves: start by flipping (wholesaling). This is where you get a property under contract and "flip" or assign it to another investor.
Advantages: Fast payday, little risk, gets you in the game while you learn more.

Get Bill Bronchick's course "Flipping". It has everything you need to get started. How to do the business, some marketing ideas, all the contracts and forms you'll need. Other than Flipping, make sure you spend significant time on your exit strategies - this is where you realize the profit. Have this in place. Are you going to be a long term hold landlord, or a 3 months rehab and sell flipper, or a wholesaler that never takes title, or.... You get the picture. While you make your profit when you buy, you don't realize it until you sell.

8) Develope a marketing plan. Of all 10 items I list, this is one of the most important. You can spend all kinds of time learning about creative real estate and
how to structure deals, but if you can't find a deal, you are just swimming in acedemia. It must be a 2-sided plan. First part on how to FIND deals, Part Two on Exit Strategy Marketing.

I suggest Ben Innes-Ker's course, "Motivated Seller Magnet". It is inexpensive, and contains truly valuable materials so you don't have to start from scratch, especially if you don't have a marketing degree.

9) Start calling and visiting prospective sellers. Don't worry about making mistakes. Learn from them. If you think you've got a hot one, call on one or more
of your new friends from Step 6.

10) Do your first Deal! Now your hooked like a meth addict. Welcome to the Club.


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